Frederik Rademakers CEO and Founder of Rainbow Rebels - the QR Company
Frederik Rademakers CEO and Founder of Rainbow Rebels - the QR Company

Frederik Rademakers

Frederik Rademakers

CEO & Founder

CEO & Founder

"We’re creating new ways for people to connect in the real world through meaningful, interactive experiences that reach their hands, homes, and hearts. A simple scan can unlock a memory, share a moment, or bring people together—and you can update your link anytime. More than designs, we create connections—fun, meaningful, and always evolving."

"We’re creating new ways for people to connect in the real world through meaningful, interactive experiences that reach their hands, homes, and hearts. A simple scan can unlock a memory, share a moment, or bring people together—and you can update your link anytime. More than designs, we create connections—fun, meaningful, and always evolving."

Our Story

Our journey began with a question: Can we merge technology and design to create truly interactive experiences?

As an engineer and entrepreneur, our founder, Fré (Frederik Rademakers), spent years developing innovative business ideas. After leading and successfully exiting a consulting firm, he embarked on a new challenge—building a company that blends tech, creativity, and human connection.

During countless walks and bike rides through the fields near his home, Fré envisioned a new way to transform static QR codes into artistic, dynamic experiences. What started as an experiment in designing scannable, interactive fashion quickly evolved into a much broader innovation:


  • A SaaS QR Management Platform, where individuals and businesses can claim, modify, and update their QR codes in real time.
  • A new category of artistic QR-enhanced products, from apparel and branding to digital memorials and advertising.

    • More Than Just QR Codes – A SaaS-Driven Innovation

    Unlike traditional black-and-white QR codes, our AI-enhanced designs are seamlessly integrated into physical objects, turning them into scalable, monetizable experiences.

    🔹 Our QR Management Platform (SaaS):

    Businesses and individuals can manage, update, and track engagement of their QR experiences. From branded merchandise to digital memorials, we offer full control over every scan.

    🔹 For Businesses & Brands:

    Interactive fashion, corporate merchandise, and QR-driven marketing & advertising solutions.

    🔹 For Consumers:

    QR Kids (safety apparel), Find My Phone (scannable phone cases), QR-enhanced greeting cards, and even QR-powered wine labels that connect buyers with the story behind the bottle.

    🔹 For the Funeral Sector:

    Forever Connected creates interactive remembrance objects, obituary-linked QR codes, and digital tributes that preserve memories for generations.

    💡 Want to learn more about Forever Connected? Visit Forever Connected


    Why We’re Different


  • ✅ First-Mover Advantage – No one else is integrating AI-enhanced QR codes at this scale across multiple industries.
  • ✅ SaaS + Physical Product Ecosystem – Recurring revenue through our platform, not just one-time product sales.
  • ✅ B2B & B2C Scalability – Serving brands, businesses, and individual users through customized QR solutions.
  • ✅ AI-Driven Customization – Artistic QR codes that go beyond function, enhancing design, engagement, and storytelling.

    • Our Mission

    At Rainbow Rebels and Forever Connected, we strive to bridge the gap between the digital and physical worlds through beautifully designed, artistic QR code solutions. Our mission is to empower individuals, businesses, and communities with innovative tools that enhance storytelling, preserve memories, and foster meaningful connections. By integrating design with technology, we make life easier—helping parents safeguard their children, businesses create more interactive marketing, event hosts capture memories, and loved ones honor those they’ve lost. By combining creativity with functionality, we aim to offer products that not only serve a purpose but also spark joy, curiosity, and a deeper sense of connection.

    Rainbow Rebels?

    "Rainbow Rebels" carries a positive and uplifting connotation, promising customers not just clothing, but an experience that is fun, safe, and environmentally friendly. The name "Rainbow Rebels" is instantly memorable and evocative, conjuring images of vibrant colors and bold individuality. Rainbows symbolize diversity, hope, and joy, while "Rebels" suggests a daring, innovative spirit. Together, they create a powerful, positive impression that resonates with a wide audience. The word "Rebels" signifies a break from the norm, highlighting the brand's innovative approach: we are not afraid to challenge conventional practices and bring fresh, creative solutions to the industry.
    My Chief Love

    The whole Rainbow Rebels startup adventure was an incredible journey from an idea on a scratch of paper to a concept we sell in over 30 countries ... none of this would have been realised without the endless support, patience and assistance of my Chief Love, Sofie💗 !
    Did you say Digital?

    Yes, we develop a smart concept based on a blend of some very advanced tools ... but the day to day progress was done (partially) old school 😉
    Little Rainbow Rebels ...

    I'm lucky and blessed to live with a fantastic partner and 5 kids (2 of mine and 3 plus-daughters) in a house where the girls chat a lot about fashion, trends, do's & don'ts ... and the junior, Lili, is giving the so-needed support during the endless days of development, design & testing.