Frederik Rademakers CEO and Founder of Rainbow Rebels - the QR Company
Frederik Rademakers CEO and Founder of Rainbow Rebels - the QR Company

Frederik Rademakers

Frederik Rademakers

CEO & Founder

CEO & Founder

"We fuse creativity and technology to build QR experiences that connect people and businesses, turning engagement into lasting value."

"We fuse creativity and technology to build QR experiences that connect people and businesses, turning engagement into lasting value."

At Rainbow Rebels, QR codes are more than just links — they are living gateways to stories, memories, and measurable interactions. Our Software-as-a-Service (SaaS) platform allows both individuals and businesses to create scannable experiences that evolve over time and generate real impact.

For Brands & Agencies

For companies, media buyers, and agencies, Rainbow Rebels is building the QR Ads platform — transforming passive, hard-to-measure offline and (Connected) TV ads into shoppable, trackable, and interactive experiences.

  • Dynamic campaigns — update QR content in real time, based on location, time of day, or other triggers.
  • Analytics that matter — track who scans, when, and how often, turning offline media into measurable engagement.
  • Shoppable journeys — make billboards, packaging, magazines, and even (Connected) TV spots instantly interactive and conversion-ready.
  • Seamless scaling — from templated ads for SMEs to full API integrations for enterprise and agencies.

Example: imagine a national billboard campaign. With Rainbow Rebels’ platform, the same QR can promote a store opening in one city, a product launch in another, or a seasonal offer elsewhere — all without reprinting a single ad.

For Individuals & Families

Through Rainbow Rebels and our sister brand Forever Connected , we empower people to use QR codes as vessels of memory, safety, and storytelling.

  • Parents keep children safe with QR apparel that makes contact details instantly accessible.
  • Families honor loved ones with memorial plaques that link to digital memorial pages.
  • Our QR phone cases can link to a contact phone number (when someone finds your lost phone) or store medical or emergency info.
  • Gifts, keepsakes, and clothing become more than objects — they unlock stories, spark emotions, and preserve memories.

This human-centered mission was recognized when Forever Connected won the Innovation Award at the Dutch Funeral Awards, honoring our blend of compassion and technology.

What We Are About

  • Connection with purpose — every QR bridges the physical and digital in ways that matter.
  • Innovation with impact — from award-winning memorials to dynamic ad campaigns, we redefine what a scan can do.
  • Control & simplicity — users and brands can update destinations instantly and own their data.
  • Scalability — empowering both individuals with a single QR and enterprises running campaigns across countries.

OUR MISSION

At Rainbow Rebels, our mission is to transform the way people connect with the world around them. We fuse art, design, and technology to create QR experiences that are not only functional but also meaningful, beautiful, and monetizable.

We empower individuals, families, and businesses with tools that:

  • make marketing more interactive and measurable,
  • preserve memories and honor loved ones,
  • help parents keep children safe,
  • and give communities new ways to share stories and culture.
By bridging the physical and digital worlds, we aim to make everyday life easier, more connected, and more human. Every scan should spark curiosity, joy, and a deeper sense of belonging.

RAINBOW REBELS?

"Rainbow Rebels" carries a positive and uplifting connotation, promising customers an experience that is innovative, fun, safe, and environmentally friendly. The name "Rainbow Rebels" is instantly memorable and evocative, conjuring images of vibrant colors and bold individuality. Rainbows symbolize diversity, hope, and joy, while "Rebels" suggests a daring, innovative spirit. Together, they create a powerful, positive impression that resonates with a wide audience. The word "Rebels" signifies a break from the norm, highlighting the brand's innovative approach: we are not afraid to challenge conventional practices and bring fresh, creative solutions to different sectors.
My Chief Love

The whole Rainbow Rebels startup adventure was an incredible journey from an idea on a scratch of paper to a concept we sell in over 30 countries ... none of this would have been realised without the endless support, patience and assistance of my Chief Love, Sofie💗 !
Did you say Digital?

Yes, we develop a smart concept based on a blend of some very advanced tools ... but the day to day progress was done (partially) old school 😉
Little Rainbow Rebels ...

I'm lucky and blessed to live with a fantastic partner and 5 kids (2 of mine and 3 plus-daughters) in a house where the girls chat a lot about fashion, trends, do's & don'ts ... and the junior, Lili, is giving the so-needed support during the endless days of development, design & testing.